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Localization

Tips for Engaging with Your Website Visitors...

Do you often think of your website visitors as English-speaking and non-English speaking? Like they were two different audiences? Does the layout of your website appeal to both? What about the style and content of your multilingual website? If you haven't properly segmented your audiences, then...

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General

How to Improve Your Global Online Marketing Strate...

Whether you’re the entrepreneur of your own small business or the marketing manager of a large corporation, you probably want to improve your online marketing strategy. If your company does business on a global scale, whether you’re in the .com or FMCG industry, then you...

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Localization

5 Crucial Online-Marketing Concepts to Understand ...

When a company wants to take its services overseas, an interesting question rises in the marketers' mind; How are we going to promote our services to an audience that doesn't speak our language? While the short answer to this question is Localization, the process to it is far more complex....

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Localization

How do I get my Content Translated to Reach a Loca...

One question many business owners and marketing executives find themselves increasingly asking is how to get their content translated to reach a local clientele. And not just “translated” with a watered-down marketing message that’s barely interpreted, let alone convincing; you want to create engaging, target-driven...

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